# AIO Fusion > AIO Fusion is a GEO (Generative Engine Optimisation) platform that tracks, scores and grows a brand's authority and visibility across AI search and answer engines such as ChatGPT and Claude. It helps PR and marketing teams, both in-house and agency side, become the source that AI models cite and recommend. AIO Fusion helps brands understand how they are seen by AI answer engines and gives them the tools to improve that visibility. It measures how often and how favourably a brand is cited by large language models, audits a website's readiness for AI citation, and guides the planning, creation and optimisation of PR and marketing content so it is more likely to be surfaced and quoted by AI. ## The full toolset - Earned Media Visibility Audit: scores how often AI models cite and recommend a brand, broken down by model across ChatGPT and Claude. - Website Visibility Audit: scores a site for AI citation and crawlability across signal categories, showing where it is strong and what to fix. - Comms Planner: plans and scores the forward PR and marketing schedule for predicted AI authority impact. - Content Optimiser and Editor: optimises and edits drafts with tracked changes, every edit annotated with its reasoning. - Content Creator: generates optimised pitches, press releases and articles from raw information. - Media Research: recommends relevant journalists and publications to fuel media relations. - Marketing Intelligence: researches and scores marketing activity such as conferences and awards by AI authority impact. - Release Gateway: reviews, approves and releases content through a controlled workflow. - Measure and Report: tracks AI authority and PR impact over time across messages, spokespeople and earned media. - Archive: stores and curates all PR and marketing content over time in a searchable library. - Website Content GEO: optimises on-site content to lift visibility with AI models. - Website Technical GEO: back-end and schema guidance to maximise a site's AI effectiveness. Every tool works across ChatGPT and Claude, so visibility and authority are measured and improved against the models a client's audience actually uses. ## Who it is for - In-house PR and marketing teams who want to protect and grow their brand's presence in AI answers. - PR and communications agencies managing AI visibility across multiple clients. ## Key concepts - GEO (Generative Engine Optimisation): optimising content and brand presence so it is discovered, trusted and cited by AI answer engines, the natural successor to traditional SEO for an AI-first search landscape. - Answer engines: AI systems such as ChatGPT and Claude that answer user questions directly rather than returning a list of links. - AI authority: a measure of how often and how favourably a brand is referenced by AI answer engines. ## Links - [For AI agents](/agents.md): full structured briefing on the platform written for autonomous agents. - [For AI agents page](/for-agents): the same briefing as a web page. - [Home](/): overview of the platform and how it helps PR and marketing professionals. - [Contact](mailto:info@aiofusion.ai): get in touch or book a demo. ## Contact For enquiries and demos, email info@aiofusion.ai.